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The DevOps Equation: Agility + Empathy = Quality | @DevOpsSummit #DevOps
Derek Weeks interviews Jeff Sussna on the importance of designing for service and responding to the unexpected

I had the chance to catch up with Jeff Sussna ahead of his keynote address on continuous design, scheduled for DevOpsDays Atlanta, April 26-27. Jeff discussed the importance of designing for service, responding to the unexpected, and the importance of building empathy across teams.

Derek Weeks: Today, I'm really happy that we have Jeff Sussna joining us for the latest in this series. Jeff, why don't you introduce yourself?

Jeff Sussna: Sure. Thanks for having me. I'm an independent consultant. I've been around since rocks were young or the 80s, whichever is older. My particular background is that I have built systems and led organizations across the entire development, QA and operations spectrum. So, I'm a little unique in that respect.

My current focus is on helping IT organizations and digital businesses really bring together their ops and design thinking so they can not only go faster and not only be more resilient, but also provide more customer value at the same time.

DW: Let's talk about that a little. How is continuous design - a subject you have written a lot about - coming into play? How can it help us be more resilient?

JS: Just to explain a little about what we mean by continuous design. It's basically bringing together the entire organization and a unifying design in operations. It's taking what we are doing in DevOps and expanding it to include product, design and support. It lets the whole organization really have an agile conversation with a market and with its customers.

The issue that we face is that we live in a service world now. The point is no longer delivering products like cars coming off an assembly line. It's much more about responding to our customers and having relationships with them. This is happening in a world that is more and more complex, while less and less is in your control. We can't figure everything out in advance. We have to have the ability to respond to the unexpected. We have to be able to do that at every level.

____

"This is happening in a world that is more and more complex, while less and less is in your control."

____

I will give you a couple examples of things that are perfect illustrations of this:

I recently wished a friend of mine happy birthday. The reason I did that was because there was a notice on my calendar that said it was her birthday. It was wrong. It wasn't her birthday. I had no idea where that notice came from. Did it come from Skype? Did it come from LinkedIn? Did it come from email? I had no idea.

We face that in IT too. Systems are becoming more complex. We develop microservices. We use public and private clouds at multiple levels. We're no longer in a situation where we can control things. We have to be able to respond and respond at all levels.

____

When we make design and operations unified and continuous, we are able to say, "Where did we think we were going? Where would we need to go? And, what do we do next?"

____

What I talk about in my book, in my workshops and in all my work is that this needs to happen at every level. It's not just a matter of designing for failure inside the data center or inside the infrastructure. We also have to do it at other levels.

Here is another example:

I was trying to get paid recently by a large enterprise client in Europe. They were trying to wire money internationally; my bank wasn't really set up for it, and they were having problems. They just kind of gave up. I kept getting these messages saying, "Sorry, we tried paying you and it didn't work." That was the end of it.

I started to get frustrated, and my client within the enterprise started to get frustrated to the point where they sent a scathing email to our AP department (which they cc'd me on) saying, "Why can't we take the lead to get this guy paid?"

That's an approach that is based on resilience in the sense of assuming that something can go wrong and figuring out what he can do to fix it when it can go wrong. As opposed to the traditional approach where we've been trained to push certain buttons and take certain actions. If those actions don't work the way they are supposed to, well, I guess that is someone else's problem.

https://www.youtube.com/watch?v=ISSMHmwIMtA

DW: This brings to light some recent conversations I had with Paula Thrasher at CSRA. She was talking about developing systems and how to make them more resilient. She is using pictures as part of her conversations with people to help visualize their work. What work steps are there? What work is flowing? What is communicating with what?

Are you taking similar approaches with continuous design in how you work with clients to pursue it?

JS: Well, I try to introduce them to the principles, and I also try to introduce them to a set of practices which actually comes out of Mark Burgess' work on promise theory. It is really a conceptual model for how we think about success and failure and how we think about service. For example, Amazon helps you get everything you need in your life from shaving cream to batteries to snow tires to books as quickly and easily as possible. In order to keep that promise, they make a whole variety of other promises. Some of which filter all the way down to a promise to be able to go over change to production as quickly as possible.

Once you take that mindset, the interesting thing about a promise and the reason we use that word is because it is very intuitive. We all know what a promise is. We all make promises to each other every day. On the other hand, when we think about it in terms of service, IT or whatever, it may seem a little odd. The thing about promises is that, on the one hand, we are making commitments to do things, and on the other hand, promises sometimes get broken. That is actually good because it forces us to think. If I promised to pay my vendor, what do I do if I'm not succeeding in paying my vendor?

____

"The thing about promises is that, on the one hand, we are making commitments to do things, and on the other hand, promises sometimes get broken. That is actually good because it forces us to think."

____

It's sort of flipping our mind. Again, we are doing this in the DevOps world where you start thinking about things like mean time to repair (MTTR) instead of mean time between failure (MTBF). We shift from how do we create a situation to how do we create a situation in which nothing will ever break - which becomes less and less possible. We then need to shift to a situation where we can respond more and more quickly.

We go to executives and say we don't want to worry about how often stuff breaks anymore, and they freak out. We have to teach them and we have to teach ourselves that we can't prevent things from breaking. Instead, let's be able to fix them so quickly that maybe no one notices. My focus is on really helping people shift their mindset from thinking about ourselves to thinking about who we are helping. And from thinking about what we are doing to thinking about how well it succeeds and how well it overcomes problems.

____

"We have to teach them and we have to teach ourselves that we can't prevent things from breaking. Instead, let's be able to fix them so quickly that maybe no one notices."

____

DW: You talked about delivering on promises as quickly as possible. How does continuous design account for doing things as quickly as possible but making sure the quality is there at the same time?

JS: In two ways: One way is that when you do things in small increments, you are able to find problems more quickly. This is classic; it comes out of Lean. It comes out of integration. It's pretty basic stuff for our community now that it's much easier to find and fix a bug five minutes after you change a code than five weeks after you change the code.

When you put things like Linux, Agile, DevOps and design all together, they all focus on incremental feedback loops where you very quickly discover the gap between what you think you're accomplishing and what you're actually accomplishing. Secondly, when you take this all to the way to the marketplace and you make it part of the relationship with your customer, you can reduce a tremendous amount of waste.

The way to think about continuous design is: It's all about steering. Think about a boat that you're trying to sail across a bay. You can't just point the boat at the other side and say go because the winds are changing, and you're going to have to respond to things that you can't predict. If you sail for 20 minutes then discover you had pointed in the wrong direction, you're going to be way off course. You're then going to generate a tremendous amount of energy getting back on course.

What continuous design says is just an extension of continuous integration and continuous delivery taken all the way though the business. When we steer continuously, we steer efficiently.

____

"What continuous design says is just an extension of continuous integration and continuous delivery taken all the way though the business. When we steer continuously, we steer efficiently."

____

DW: I know you're going to be keynoting DevOpsDays Atlanta coming up in April. Chris Corriere, one of the guys on the organizing committee, tells me that you're leading a full-day workshop on continuous design before that. Maybe you could tell some of the people that are attending DevOpsDays Atlanta why they should be there a day earlier for your workshop and what things you're going to address during that time.

JS: To some degree, what I am going to address is everything we have been talking about for the last ten minutes or so - relative to DevOps. I think the key thing is - and we need to think about it - we need to think about more than just going fast. One of the big misunderstandings that I see with DevOps is this notion that it is primarily about delivering application changes to production faster. That's only half of it. We really need to think about it from the perspective of providing service.

____

"One of the big misunderstandings that I see with DevOps is this notion that it is primarily about delivering application changes to production faster. That's only half of it. We really need to think about it from the perspective of providing service."

____

You know what we are talking about is essentially developers and operations people providing better service to each other. As a result, they can deliver better service to the business.

Where we talk about microservices, you know that word service is in there for a reason. If all you do is you kind of shatter your organization and shatter your architecture into a bunch of little pieces, you still have to figure out how those pieces come back together into something coherent. The answer to that is taking a really deep service-oriented approach. That is very much what my workshop is about. What does that word even mean, and how do we do it?

DW: You mentioned thinking about interactions as delivering better service to one another within the organization. How does empathy come into your thinking around DevOps and continuous design?

JS: I'd like to say agility plus empathy equals quality. What I mean by that, in particularly empathy, I think it's important to take a minute and clarify. When we talk about empathy, we are not talking about wallowing in someone else's pain. We're not even necessarily talking about things on an emotion or feeling level. It's very simply the ability to see things as if from another's perspective. I will give you a prime example of where that comes into play and how it's important and how it helps.

____

Agility + Empathy = Quality

____

When I work with clients, I tend to look at their process using their organization from the product beginning to the support end. Oftentimes, I see support getting the short end of the stick. I see places where they get phone calls from customers with features that they don't even know exist yet. They sometimes get talked down to by development or product or even operations. They say things like, "Well, you're just supposed to support the stuff. You're the young people. You're the less experienced people."

When we have the ability to see things from their perspective, we can think about how support is actually experiencing our delivery process. If we don't think about them when we go through the process of delivering new features, they will be lost. Them being lost will show when customers call for help. That will significantly affect customer satisfaction and then even beyond.

The reason we need to empathize with support is so we can empathize with the customer. Oftentimes, when we build something, we don't think about the notion that our customers might have trouble with it. On the one hand, we have the illusion that if we design it and we build it really well, they won't have trouble. We can't perfectly predict who they are, what they need or what they will encounter. There's an inevitability to the idea that they are going to need some amount of help.

DW: I think that is probably the best description of empathy within a DevOps environment that I have heard anyone talk about. Jeff, it has been a great conversation. Thank you very much. I really appreciate it, and we look forward to seeing you at DevOpsDays Atlanta coming up.

JS: Thanks. It has been great talking to you, and I am really looking forward to the conference. It will be fun.

If you want to learn more about continuous design from Jeff, be sure to join us at DevOpsDays Atlanta. I will also be at the event giving an Ignite Talk entitled "Real Heroes Draw Pictures" focusing on lessons learned from the 31 DevOps and Continuous Delivery Reference Architectures assembled.

About Derek Weeks
In 2015, Derek Weeks led the largest and most comprehensive analysis of software supply chain practices to date across 160,000 development organizations. He is a huge advocate of applying proven supply chain management principles into DevOps practices to improve efficiencies, reduce costs, and sustain long-lasting competitive advantages.

As a 20+ year veteran of the software industry, he has advised leading businesses on IT performance improvement practices covering continuous delivery, business process management, systems and network operations, service management, capacity planning and storage management. As the VP and DevOps Advocate for Sonatype, he is passionate about changing the way people think about software supply chains and improving public safety through improved software integrity. Follow him here @weekstweets, find me here www.linkedin.com/in/derekeweeks, and read me here http://blog.sonatype.com/author/weeks/.

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SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient data access across cloud and on-premises boundaries - with all the advantages of public IaaS everywhere.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taught by faculty actively working in their field of expertise, providing students with skills that can be applied immediately. The new MS in Business Analytics, like most of its programs, is available fully online or in-person in downtown SF.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to overcome the challenges of monitoring S3 and RDS. This presentation will provide an overview of necessary Amazon Lambda concepts and discus how to integrate the monitoring data with other tools.
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. He also demonstrated deployment of a CI/CD pipeline using container management, as well as show how to deploy a containerized application through a continuous delivery pipeline.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate communication between multiple instances by using an additional message broker.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategies that are tailored for the unique needs of each client; the team builds in an intuitive user experience to boost efficiency and effectiveness of its cyber security solutions.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost and increase in speed.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the vulnerability. He will provide attendees with actionable advice related to understanding and acting on exposure due to new high severity vulnerabilities.
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are moved from one stage to the next only after they have been tested and approved to continue. New code submitted to the repository is tested upon commit. When tests fail, the code is rejected. Subsystems are approved as part of periodic builds on their way to the delivery stage, where the system is being tested as production ready. The release process stops when tests fail. The key is to shift test c...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).

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Sponsorship opportunities are now open for DevOps at Cloud Expo 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and DevOps at Cloud Expo 2018 New York, June 12-14, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



DevOps Summit Silicon Valley All-Star Speakers Include

RICHARDS
Venafi

SINGH
IBM

NIELSON
Redis Labs

FRIEDMAN
Edge

THIELE
Apcera

MONTE-
CILLO

IBM

REUVENI
Jet

BRENTON
CollabNet

CHITTURI
Sungard

CEPPI
Canonical

HAFF
Red Hat

CHAMBLISS
ReadyTalk

THOM-
CHICK

Symantec

VISWA-
NATHAN

Cognizant

LARSSON
Qosmos

BERCO-
VICI

SolidFire

COHEN
Institute

SCHEELE
Loodse

FEATHER-
STON

Collaborative
Consulting

SEHGAL
Tintri

SRINIVAS
IBM

AHUJA
Impiger

SUDH-
AKAR

Splunk

TISH-
GART

Cloudera

KENDRICK
Isomorphic

KUCKEIN
DDN

RAVE
Teridion

CHOU
Microsoft

SHARIF
Aporeto

JENKINS
IBM

DOYLE
eCube

MORAN
BMC

CASEY
CFN

ZHENG
CDS

DEMEO
Alfresco

STIGTER
TIBCO

LEUFFEN
Wrecker

ROGERS
Anexia

NEW
HOUSE

Agilitiv

DE MENO
Commvault

VAN TUIN
Red Hat

LIANG
Rancher Labs

MURTHY
Cloud Raxak

REMIL-
LARD

Microsoft

MANN
Splunk

ROWE
IBM Cloud

SKILLERN
Intel

ALLEN
Progress

BENEDICT
Cognizant
DevOps Summit New York All-Star Speakers Include

DE MENO
Commvault

ERWAY
Appneta

OXENHORN
FalconStor

HINCH-
CLIFFE

7Summits

DOYLE
eCube

CHAVES
Pythian

BLOOM-
BERG

Intellyx

BUGAYENKO
Teamed.io

LAWSON
NewSci

HAFF
RedHat

HOLT
IBM

Jewell
Codenvy

MORGE-
NTHAL

CSC

ARMSTRONG
AppNeta

DWYER
Iron.io

MATSU-
MURA

Gradle

WARFIELD
Coho

GRECO
Kaazing

PRESLEY
Pythian

LOVELL-TROY
Pythian

ATCHISON
New Relic

BHUSVANE-
SHWARI

Microsoft

GUCCIONE
Keeper

FLOREA
Tintri

KERBY
BMC

RAO
Asurion

BRENTON
CollabNet

SRINI-
VASAN

Symantec

GALBRAITH
HPE

NEWTON
Alfresco

ROGERS
Anexia

MORRISH
Interoute

TIFFANY
SoftLayer

OSTROVER-
KHYI

Mobidev

LEWIS
Formation
Data

KENDRICK
Isomorphic

REEVES
Datical

WALLER-
STORFER

Dynatrace

CIOT
Progress

MOR
Cloudyn

LEFORT
BMC

ANDERSON
BMC

BRODY
Webair

NIELSEN
Redis Labs

SEHGAL
Tintri

MANN
Splunk

YOO
Fuze

COTY
Alert Logic

LANDA
Kintone

CHOQUETTE
RackN

MARTIN
Security

HURWITZ
Hurwitz &
Assc.

DevOps Summit Silicon Valley All-Star Speakers Include

YIGAL
Logz.io

EXTON
G2G3

KENDRICK
Isomorphic

SEREDIUK
xMatters

COLLINS
Built.io

MANN
Splunk

HAFF
Red Hat

CHAND-
RASEKAR

Rackspace

HORNBEEK
Spirent

REED
Release

KHAN
Solgeniakhela

Prabhu
Cloudmunch

DE MENO
CommVault

BLOOMBERG
Intellyx

SURACE
Appvance

CARTER
IBM

SYNTSKY
Jelastic

URQUHART
SOASTA

CANTRILL
Joyent

AKELA
AppDynamics

BUDHANI
Soha

WALLGREN
Electric Cloud

SANDERS
Cloudbolt

BUNGER
Scriptrock

FORRESTER
eFolder

SINGA-
MSETTI

Actifio

CHAVEZ
SOASTA

MORAIN
ispeak

HYDAR
Ericsson

MACVITTLE
F5

HAND
VictorOps

BONIFAZI
Solgenia

CORRIERE
AutoTrader

HARRINGTON
CoreOS

HANNON
SoftLayer

HUTCHERSON
IBM

CLELAND
HGST

Matthieu
Octoblu

SIMON
JFrog

JONES
Deep

STEINHOUR
Adobe

MCCARTHY
Bsquare

SWANN
Adobe

SWARTZ
Ericsson
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at [email protected].

@DevOpsSummit Blogs
As organizations abandon the waterfall method of software development for Agile, many are stuck in what Hasan Yasar terms Water-Scrum-Fall. That is, the organization has not effectively embraced Agile and DevOps principles and remains in silos with no links to business goals. Enter DevOps, an extension of Agile thinking. While Agile embraces constant change and embeds the customer into the process, DevOps embraces constant testing and delivery and embeds operations into the team to internalize e...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Technology has a well-deserved reputation for creating and then promoting digital trends, some of which are aligned to real change, while many are more hype than reality. A few examples of real trends that have shaped technology delivery over the past few years include the rise of Agile and Cloud. Both deliver benefits across a broad set of industries and companies.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Fast-paced changes in the business landscape demand enterprises to rethink their existing business models and add innovative capabilities keeping in mind the new imperatives. One among them is the focus on Digital transformation. In the retail industry, growth is measured in terms of increased sales and value addition to existing products while keeping customer expectations in mind. This is where a digital focus is important to remain competitive.
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session and demo at @DevOpsSummit at 21st Cloud Expo, Dana Boudreau, a Senior Director at CA Technologies, will discuss how increasingly teams are developing with agile methodologies, using modern development environments, and automating testing and deployments, mobile to mainframe.
A few years ago, if you would have asked me to define DevOps, my answer would have sounded something like “Mumble mumble automation, mumble, automation, mumble mumble, infrastructure-as-code, mumble mumble, strategery.” Thinking that DevOps equated to automation had mostly to do with the fact that most of the DevOps people I talked to and articles I read really only spoke about automation with only indirect references to anything else.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In the digital age, speed is everything and no-one wants to be left behind. Being slow to react is the first and, most likely, final nail in the coffin for a 21st century company. The rigidity of the traditional ‘waterfall’ development approach was overhauled by the ‘agile’ philosophy. And with agility things have changed; its brought into reality the idea of continuous delivery.
If you are part of the cloud development community, you certainly know about “serverless computing”, almost a misnomer. Because it implies there are no servers which is untrue. However the servers are hidden from the developers. This model eliminates operational complexity and increases developer productivity. We came from monolithic computing to client-server to services to microservices to serverless model. In other words, our systems have slowly “dissolved” from monolithic to function-by-func...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
We define Hybrid IT as a management approach in which organizations create a workload-centric and value-driven integrated technology stack that may include legacy infrastructure, web-scale architectures, private cloud implementations along with public cloud platforms ranging from Infrastructure-as-a-Service to Software-as-a-Service.
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
API Security has finally entered our security zeitgeist. OWASP Top 10 2017 - RC1 recognized API Security as a first class citizen by adding it as number 10, or A-10 on its list of web application vulnerabilities. We believe this is just the start. The attack surface area offered by API is orders or magnitude larger than any other attack surface area. Consider the fact the APIs expose cloud services, internal databases, application and even legacy mainframes over the internet. What could go wrong...